BRAND MIRAGE
The illusions that sell billions
Documentary teardowns of the world's most powerful brands, and the business stories reshaping the Middle East. Why a handbag can be worth more than a car, how a logo becomes a status symbol, and what really sits behind the price tag.
Brand teardowns
How luxury and consumer brands build desire, set prices and protect their mystique.
Middle East business
The companies, founders and megaprojects changing the region's economy.
Researched, not rumoured
Every episode is fact-checked, with its sources listed in the description.
Business, press and collaboration enquiries
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